Independent web design · South Jersey + Philadelphia

Websites that help local businesses look as good as the work they do.

I’m Alex Rubio, a freelance web designer creating modern, responsive websites for businesses in South Jersey and Philadelphia.

Currently accepting select freelance projects.

Featured work

One project.
Built with intention.

A focused look at how clear structure, expressive design, and mobile-first thinking can transform a local business online.

mayasice.com
MAYA’SFLAVORS   OUR STORY   VISITORDER ONLINE
AUTHENTIC MEXICAN ICE CREAM

Made with
corazón.

Colorful flavors. Fresh ingredients. A little joy in every scoop.

EXPLORE THE MENU →
MANGONADAS ✦ PALETAS ✦ CHURRO SUNDAES ✦ AGUAS FRESCAS ✦

Independent concept redesign

Maya’s Ice Cream

Local food & hospitality

A colorful, mobile-friendly redesign that makes Maya’s menu, delivery options, location, and story easier for customers to find.

  • Web design
  • UI/UX
  • Responsive build
View live
website

What I do

Clear services.
No agency runaround.

From a focused one-page launch to a complete redesign, I build websites that make the next step easy for your customers.

01

Custom Website Design

Modern websites designed around your business, your customers, and the actions you want them to take.

02

Website Redesign

A thoughtful overhaul for a site that feels dated, confusing, or difficult to use on today’s devices.

03

Website Care

Optional ongoing updates, maintenance, performance checks, and technical support after launch.

Every website is responsive, accessible, performance-conscious, and built specifically for the client.

Why work with me

Personal by design.

You don’t need a big agency to get thoughtful strategy, clear communication, and a website built with care.

01

Direct communication

You work with me, Alex, from our first conversation through launch—no handoffs or account managers.

02

Designed for the business

Every decision is shaped by your goals and customers, not a generic copy-and-paste template.

03

Support after launch

I make sure you understand your new site and stay available if you want ongoing help.

The process

From first call
to launch day.

A straightforward, collaborative process keeps the project moving and makes every decision easier to understand.

  1. 01

    Discovery

    I learn about your business, customers, goals, and the features your site needs.

  2. 02

    Design

    I shape the structure, visual direction, and responsive experience.

  3. 03

    Build

    I develop, optimize, and test the complete website across devices.

  4. 04

    Launch

    I connect your domain, publish the site, and provide post-launch support.

About Alex

The person behind the pixels.

I’m Alex Rubio, the designer and developer behind RubioDigital.

I started the studio to help local businesses get websites that feel current, work properly on every device, and make it easier for customers to take action. Every project receives my direct attention from the first conversation through launch.

My background spans web development, UI/UX design, technology, and data—but the work always comes back to one thing: helping your business communicate clearly and serve customers better.

When you work with RubioDigital, you work directly with me.Tell me about your business

Pricing

A clear place
to start.

These starting prices help you plan. Your final quote depends on scope, content, integrations, and timeline—and is always agreed on before work begins.

01 / Starter

Starting at $750

  • One-page custom website
  • Mobile-responsive design
  • Contact section
  • Basic search-engine setup
  • Domain and launch assistance
  • One revision round
Choose Starter
03 / Custom

Request a Quote

For projects with more moving parts.

  • Online ordering
  • Appointment booking
  • E-commerce
  • Advanced forms
  • Integrations & automations
  • Custom functionality
Discuss a Project

Optional website care plans start at $99 per month.

Frequently asked

Good questions.
Straight answers.

01How long does a website take?

Most standard projects take about two to six weeks. Timing depends on the site’s size, how quickly content is ready, and the pace of feedback.

02Do I need to provide the written content and photos?

You can provide finished content, or I can help shape and organize what you already have. Strong original photos are ideal, and I’ll help you identify what is needed before design begins.

03Will my website work on phones?

Yes. Every site I build is designed and tested to work across phones, tablets, laptops, and larger screens.

04Can you update my existing website?

Yes. I can review your current site and recommend either focused improvements or a full redesign, depending on what will serve the business best.

05Do I have to pay a monthly fee?

Ongoing website care is optional. Separate hosting, domain, or third-party software costs may still apply, and I’ll explain those before work begins.

06Who owns the website after it is completed?

Once the project is paid in full, you own the completed website and final project assets outlined in our agreement. Any third-party licenses remain subject to their own terms.

Start a project

Let’s build something your business can be proud of.

Tell me what you’re working on, what’s not working today, and what you’d like your new website to accomplish.

hello@rubiodigital.com